Key Responsibilities:
Brand & Positioning
• Develop and maintain a consistent brand identity across all digital and offline channels.
• Strengthen corporate messaging, visual identity, and storytelling for product and solution
lines.
• Build marketing collaterals, case studies, and customer success stories aligned to industry
use cases.
• Work with leadership and product teams to drive thoughts through blogs, webinars, and
whitepapers.
GTM & Campaigns
• Work closely with the Head of Sales & Marketing to define and execute GTM plans with key
OEMs (e.g., Dell, VVDN, Red Hat, NVIDIA, Qualcomm).
• Create and manage integrated campaigns (digital + event-based) focused on BFSI,
Government, and Enterprise sectors.
• Execute joint co-marketing activities and solution launches with hardware/software partners.
Digital Marketing & Demand Generation
• Oversee digital channels (LinkedIn, YouTube, website) — from content publishing to
engagement analytics.
• Work with agencies to drive SEO, paid campaigns, and lead nurturing workflows.
• Track and optimize campaign ROI, engagement metrics, and lead-to-MQL conversion.
• Contribute to CRM campaign execution, email drips, and lead scoring workflows.
Event & Channel Marketing
• Plan and manage participation in industry events, OEM summits, and channel roadshows.
• Coordinate partner and customer events, ensuring consistent brand presentation.
• Support development of partner enablement kits, presentations, and training materials.
What we offer
• Innovative Work Environment: At Coredge, we foster creativity and encourage innovation,
allowing our employees to work on cutting-edge cloud and AI technologies.
• Growth Opportunities: We prioritize continuous learning and professional development
through our structured career paths, mentorship programs, and regular sessions focused on
industry trends.
• Inclusive and Collaborative Culture: Coredge values teamwork, diversity, and inclusion. Every
employee, from the office boy to the Management, is a vital part of our success story.
• Competitive Benefits Package: We offer a competitive salary, flexible work options, and
wellness programs that ensure a healthy work-life balance